The Overnight Brieffrom Adapt Leads Sign in
Free, every morning at 7

Your next customer made the news last night.

The Overnight Brief reads over a thousand UK local stories while you sleep. By 7am you get the business news for the areas and topics you choose: who opened, who changed hands, who is spending. Free.

Free. One email a morning. Leave in one tap.

Written overnight by Vela and four specialist agents from Adapt Leads.

The Adapt Leads version, written for a coffee roaster. Tap or scroll it.
Meet the night shift

Vela runs the night. Four agents do the work.

Vela is the coordinator. All night, Vela gives each specialist agent its job, checks what comes back, and puts your brief together. By 7:00 the opportunities are waiting for you.

SearchReads every new story from UK local newsrooms, all night.1,288 stories read last night
InsightsMatches each story to a business and works out what changed.322 business moves found this week
VelaThe coordinatorPlans the night, gives each agent its job, and writes your note.3 stories picked for you, by 7:00Planning tonight’s brief for a coffee roaster in Nottingham.
EngageDrafts a short first hello for each story. You approve it.0 emails sent without your yes
OptimiseLearns from what you tap and what wins, so tomorrow is sharper.7 days of learning, every week

Real numbers from Adaptive Context, last night and this week. How the agents work

Last night’s business news

All stories →
Opening · South East

Couple launch new online shop after success with innovative product

A couple from Sussex has launched an online store to sell award-winning bed pads.

In your inbox at 7:00

It reads like a note from a colleague.

One email among the rest of your morning. Open it to see what changed overnight. This one is the Adapt Leads version, written for a coffee roaster, so it also says why each story matters and who to call. Click it, then scroll.

Search mailS
PrimaryPromotionsUpdates
The Overnight BriefA new Nottingham bar needs a coffee supplier · It opens soon and hasn’t picked one yet. Plus two pub reopenings, and your busiest month ahead.
SSupplier visitReminder: 10:00 today · Bring the new price list and the winter samples.
WWebsite enquiryNew enquiry from your contact form · Hi, do you deliver to cafés in Derby? We open in two weeks.
AAccountsInvoice 1043 has been paid · Payment received in full. Thank you.
CCourierYour delivery is on its way · Expected between 10:00 and 12:00 today.
BBusiness bankYour October statement is ready · Sign in to view it.
TTeam calendarWeekly catch-up moved to Tuesday · Same time, same room.
A new Nottingham bar needs a coffee supplier Inbox
The Overnight Brief <brief@adaptleads.co.uk>to me · 07:00

A real brief, for a sample reader: a coffee roaster in Nottingham. The other emails are examples.

The intelligence behind it

Adaptive Context reads the UK so you don’t have to.

At the heart of The Overnight Brief and Adapt Leads is one system. Every night it reads the news, the registers and business websites, and every reply and result. Each story is a dot. It matches each one to a business, works out what changed, and hands the few that matter to the agents.

What goes in
Local newsrooms14,002 stories this week
Companies HouseDirectors, filings, new companies
Business websitesWhat each business says it does
The UK book7.9m business records
Replies and resultsWhat worked, so it learns
Adaptive ContextReading
Worked on by Vela and the agents
14,002local stories read in 7 days
322business moves found
233news sources
7.9mUK business records

How Adaptive Context works

Inside your brief

Every brief, kept for you.

Sign in with a link from any email and it’s all here: today’s stories, every past brief, what you follow and what you saved. Click around. This is the real page, for a sample reader.

The Overnight BriefYour briefsSample reader
Today: 3 stories, picked overnightPast briefs: every morning, keptWhat you follow: topics and placesSaved: stories for later

Every dot is a real story from the last 24 hours. Tap one.

While you slept
1,288

new stories in 24 hours, from 71 UK local newsrooms.

Real count, in the 24 hours to 19:36 on 1 November 2026.

Most of them aren’t for you.

Football, roadworks, the weather. Nobody has time to read 1,288 stories to find the few that matter.

  • UFO map shows nearly 2,000 sightings across UK - 13 were in NewcastleChronicle Live
  • Liverpool vs Arsenal LIVE - team news, TV channel, kick-off time, score and commentary streamLiverpool Echo
  • Newcastle road closed for hours after burst water main causes flooding near Royal Victoria InfirmaryChronicle Live
  • Three rare birds of prey spotted soaring through New Forest in one dayDaily Echo
  • DWP new and basic state pension rates from April 2027 confirmedBirmingham Mail

A few of them are gold.

A business opening, moving, changing hands or spending on a refit. Each one is buying something.

Hear it first

Decisions are still being made when the story goes to press.

A new venue is still choosing its website, card machines, coffee and signs while it fits out. By opening day, those choices are made. The brief tells you on the morning the story runs, while every choice is still open.

Nottingham Post · 31 OctoberNew book bar with gothic mansion-inspired interior to open on thriving Nottingham street
WebsiteCard machinesCoffeeSignsInsuranceCleaning
The day the story runsEverything is still open
Opening dayEverything is chosen
You, at 7:00 that morning

You read it with your coffee and call that week. You help them choose.

Everyone else, on opening day

They walk past the new bar. Now they’re asking it to switch.

Your brief

1,288 in. Three out. Picked for you.

With Adapt Leads, Vela keeps the stories that are right for what you sell, and near you. The rest never reaches your inbox. These were the three for a coffee roaster on Monday.

One story. Read for your business.

Choose what you sell. Vela tells you why the story matters to you, and what to do next.

Nottingham Post · 31 Oct · Nottingham

New book bar with gothic mansion-inspired interior to open on thriving Nottingham street

The offering will combine books, coffee, cocktails and community events.

Vela’s viewAn opinion, not a fact
  1. Why it matters to you

  2. What to do

  3. Who to contact first
Read free. Act with Adapt Leads.

The free brief tells you what changed. Adapt Leads tells you what it means for you, and helps you act.

The Overnight Brief

Free, for good. The news, in your inbox at 7.

  • Business news for the areas you choose
  • The topics you choose: openings, new owners, refits, moves, closures
  • A short summary of every story, with a link to the source
  • Every past brief, any time

With Adapt Leads

The news, read for your business. Actionable, not just interesting.

  • Vela picks the opportunities that matter to what you sell
  • Why it matters to you, and what to do this week
  • The owner’s name, with a checked email and phone number
  • A first email written for you, sent only with your yes
  • Save businesses to a list all week, then send one campaign
  • Call from your browser, or connect on LinkedIn

See Adapt Leads

The Overnight Brief on the Adapt Leads Home page
On a laptop, the brief sits at the top of Adapt Leads Home. The phone on the right is the real Adapt Leads app. Both show a sample account.

Tomorrow, 7:00.

Your first brief: the business news for your areas and topics. Free, and yours to stop any time.

Free. One email a morning. Leave in one tap.

Questions

Is it really free?

Yes. The brief is free, and it stays free. Adapt Leads, which finds the people behind each story, is a paid product. You never need it to read the brief.

What is free, and what does Adapt Leads add?

The free brief is the news: every business opening, new owner, refit, move and closure in the areas and topics you choose, summarised, with a link to the source. With Adapt Leads, Vela reads the same news for your business: what you sell, who to and where. You get the opportunities that matter to you, why, who to contact, and a first email ready to approve.

Where does the news come from?

From local newsrooms across the UK. In the 24 hours to 19:36 on 1 November 2026 we read 1,288 new stories from 71 of them. Every story links to the publisher, and our summary says where it came from.

Which areas do you cover?

All of the UK. You choose your area when you sign up: your town, a distance around it, or the whole country.

Can I change the time, or stop it?

Yes. Pick 6, 7 or 8 in the morning, every day or weekdays only. Every email has a one-tap link to change it or to stop it.

Who makes it?

Adapt Leads, a UK company that helps businesses find and win customers. Vela, our AI coordinator, writes each brief with four specialist agents. Vela’s view is an opinion, and every story says where its facts came from.

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Couple launch new online shop after success with innovative product →