Ibby and Grant, founders of Adapt Leads
How Adapt Leads was born.
Opportunity shouldn’t depend on who has time to read every local paper. So we built something that does.
- BeforeYears of selling to local businesses
Ibby and Grant spent years selling to UK businesses: cafés, salons, pubs and shops. The best conversations always started with something that had just changed for them.
- 2025Something that keeps working
There were long stretches when Ibby couldn’t work. So Ibby started building something that would keep going without a person behind it: a booking platform for local businesses.
- 2026A lot of data, and a question
Building it, we gathered a lot of information about UK businesses. It wasn’t tidy, and it needed putting in order. Then someone asked if they could use it.
- August 2026Adapt Leads
Ibby and Grant started Adapt Leads to put that information in order, keep it right, and let people reach the businesses in it.
- Autumn 2026The algorithm grew up
What began as a way to keep records right became one system that gathers everything, models it and looks for opportunity. We called it Adaptive Context, because it keeps adapting to what matters.
- November 2026The Overnight Brief
Adaptive Context reads the news every night. The Overnight Brief is what it finds, free, for anyone who sells to UK businesses.
Ibby and Grant